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ChatGPT search now uses the site:operator at scale

Simon WillisonNotableConfirmed

Why ChatGPT search now uses the site:operator at scale matters

OpenAI has significantly increased ChatGPT's use of the site: operator in search queries (from 0.3-0.5% to 16-17%), signaling a product architecture shift that affects how developers optimize content discoverability in AI search and how enterprises must adjust content strategy and SEO practices for the generative AI era.

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CoFabrix summarises and comments on this story. The original reporting belongs to Simon Willison.

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