Model Release
Organizations must now account for AI-generated content in their content governance, brand safety, and authenticity strategies, while also considering policies around their own use of generative AI for internal and customer-facing content creation.
A study found that approximately one-third of web pages published since ChatGPT's launch in November 2022 show signs of AI authorship, indicating that generative AI models are now substantially authoring and editing new web content. This represents a significant shift in content creation across the internet.
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